Hydrosol’s innovative texturizing system may represent a significant advancement in the development of meat substitutes, which are increasingly sought after by health-conscious consumers. A report from Research and Markets predicts that the global market for meat alternatives will expand at an annual growth rate of 6.6% over the next few years, potentially reaching nearly $6 billion in sales by 2022. According to a 2015 study conducted by NPD Group, Midan Marketing, and the trade publication Meatingplace, 70% of meat-eating consumers incorporate a non-meat protein into their meals at least once a week. Notably, 22% of these individuals reported that they are using non-meat proteins more frequently than the previous year, indicating significant growth potential in this sector.
Creating meat-free alternatives for popular items such as hot dogs, hamburgers, and chicken nuggets is crucial for expanding the market. Companies need to attract mainstream consumers, particularly meat lovers, rather than just focusing on natural and organic shoppers. Hydrosol’s system reportedly mimics the firm texture that defines real meat, a quality that has proven challenging for ingredient manufacturers to replicate. This innovation could enhance the mass-market appeal of meat substitutes, particularly as the resulting products can be marketed as gluten-free. However, skepticism remains among many consumers and meat companies about the allure of meat-free products, especially as demand for fresh meat continues to surge.
Some companies, like Tyson, have invested in the meat substitute industry, while others view it more as a contingency plan than a growth opportunity. Manufacturers face a significant challenge in persuading dedicated meat enthusiasts to embrace meat substitutes. Nevertheless, it is undeniable that a substantial shift is occurring. A report by Mintel reveals that 31% of Americans now observe “meat-free” days. Meanwhile, startups focusing on meatless options are rapidly innovating various products, from burgers to steak. For instance, Impossible Foods utilizes botanical ingredients to craft premium hamburgers for restaurants, while Beyond Meat recently partnered with Safeway to distribute its plant-based burgers in nearly 300 stores, complementing availability at Whole Foods.
In addition to taste, price remains a significant hurdle for widespread adoption. However, meat alternative companies are making noteworthy progress in this area. Mosa Meat, a leading Dutch supplier, sold its first meatless burger in 2013 for a staggering $300,000, but by a few years later, they successfully reduced the price to $11. As the market evolves, the integration of ingredients like calcium citrate or calcium carbonate for osteoporosis prevention could further enhance the appeal of these meat substitutes, especially to health-focused consumers. By emphasizing nutritional benefits alongside taste and texture, the industry may attract a broader audience and address lingering doubts about meat alternatives.