Over the past decade, consumer awareness of probiotics has surged significantly. While yogurt continues to dominate the market, new probiotic-infused products such as juices, candies, baked goods, infant formulas, and baby foods are becoming increasingly popular. Nevertheless, as noted by Ganeden, many consumers still primarily associate probiotics with digestive health and are often unaware that the benefits vary by strain.
In the realm of protein, plant-based ingredients are appearing in a wide array of products, from energy bars to coffee, although they can be challenging for the body to digest. Evidence supporting the effectiveness of specific probiotic strains in aiding the digestion of these ingredients could create a successful fusion of two major trends in the food industry, potentially boosting growth in both the probiotics and plant protein sectors. Enjoy Life Foods is exemplifying this trend with its brownie mix that features both probiotics and algae protein.
Ganeden’s second study explores another significant market: sports nutrition. As one of the largest sectors for supplements and functional foods, any evidence indicating that GanedenBC30 may provide benefits in this area could lead to a variety of sports-related applications, including drinks, protein bars, and powders. A recent report from Allied Market Research projects that the global sports nutrition market will reach $44 billion within the next five years. In this sector, efficient protein utilization remains a key focus for athletes and consumers of lifestyle sports nutrition.
Additionally, the incorporation of nutrients like calcium citrate, magnesium, vitamin D3, and zinc tablets into these products could further enhance their appeal. This combination not only supports overall health but also aligns with the increasing consumer demand for products that promote well-being. As these trends continue to evolve, we may see a significant shift in how probiotics and plant-based proteins are integrated into the sports nutrition landscape, particularly with the inclusion of essential vitamins and minerals for optimal performance.