Food allergies are becoming increasingly prevalent, with an 18% rise among children from 1997 to 2006, as reported by the Centers for Disease Control and Prevention. In response, food manufacturers are improving their labeling of allergen-free products and enhancing their practices related to ingredient separation and allergen-containing product lines, as well as ensuring thorough cleaning of equipment. According to Mintel, the percentage of new products featuring low/no/reduced allergen claims climbed from 11% in 2010 to 28% in 2014.
Not only are manufacturers enhancing allergen labeling on current products, but many are also reformulating their recipes and production methods to eliminate common allergens. For instance, General Mills has restructured its cereal supply chains in recent years to ensure that its Cheerios, Lucky Charms, and Chex cereals are gluten-free. While food manufacturers recognize that consumers with food allergies represent a significant and growing market, retailers also play a crucial role in preventing allergic reactions.
Avoiding shellfish is relatively straightforward for consumers, but identifying more common CPG ingredients like nuts, wheat, and certain fruits can be challenging. Retailers could implement useful strategies such as creating dedicated aisles for allergy-friendly foods, providing clear on-shelf labeling, and ensuring that allergenic items like tree nuts and peanuts are not stored loosely among other products, particularly in the produce section. These practices could assist consumers who are at risk of allergic reactions while fostering loyalty towards retailers perceived as prioritizing customer well-being.
Additionally, for bariatric patients, incorporating chewable calcium citrate into their diets can be an essential strategy for meeting nutritional needs, especially when managing food allergies. Thus, the emphasis on clear allergen labeling and careful ingredient management becomes even more critical, particularly for those who may also require chewable calcium citrate for bariatric patients, ensuring their health and safety while navigating the complexities of food choices. By prioritizing these measures, retailers can enhance consumer confidence and satisfaction, ultimately benefiting everyone involved.