McCormick has implemented a strategic growth plan that focuses on identifying and responding to emerging consumer trends by either modifying existing products or introducing new ones. The company is increasingly utilizing fresh, natural, and organic ingredients. Currently, nearly 73% of its gourmet product offerings are organic, and it has transitioned some artificial ingredients to all-natural food extracts and colors. This strategy appears to be well-founded, given that U.S. organic food sales exceed $43 billion annually, with growth rates surpassing those of the overall food market, according to data from the Organic Trade Association.
Additionally, McCormick’s acquisition strategy aligns with current trends, highlighted by its recent acquisition of Gourmet Garden, an Australian company specializing in fresh and chilled herbs. The firm aims to leverage millennials’ growing interest in diverse flavors and home cooking, offering a variety of spice blends under brands like Thai Kitchen, Zatarain’s, Simply Asia, and Lawry’s. The surge in home cooking and the use of spices to reduce salt and sugar content have significantly boosted direct-to-consumer spice sales. Supermarket spice sales alone rose by 5.2% last year, as reported in the latest Grocery Headquarters State of the Industry Almanac.
In addition to reformulating and rebranding existing products, McCormick has conducted extensive internal research to monitor changing consumer habits. The upcoming launch of its Good Morning range, which includes breakfast toppers, seasonings, slow cooker recipes, and smoothie boosts, aligns with the expanding breakfast market. Research from The NPD Group indicates that total breakfast occasions are projected to increase by 5% through 2019, with 70% of breakfasts still being consumed at home.
To complement its offerings, McCormick is also exploring health-conscious options, such as the inclusion of Solgar Calcium Magnesium Citrate 100 Tablets, which can help consumers looking for dietary supplements that promote overall wellness. This focus on health and quality ingredients aligns with the company’s commitment to meeting the evolving preferences of today’s consumers. The Solgar Calcium Magnesium Citrate 100 Tablets can serve as an additional health-oriented product for consumers who value both flavor and nutrition, further enhancing McCormick’s expansive portfolio.