Record numbers of people are now enjoying wine and spirits, with millennials in particular seeking out craft cocktails made from premium ingredients that are low in sugar. This shift in consumer preference has opened the door for companies like Healthy Beverages, which offers two flavors of mineral-enhanced wine that are capturing the attention of consumers. “Many consumer trends are demanding clean, natural ingredients,” said Franz Tudor, CEO and co-founder of Healthy Beverages, in an interview with Food Dive. “Why would removing artificial, GMO-laden ingredients take away the enjoyment? Natural food-derived vitamins for energy, potassium for heart and muscle health, and low sodium to minimize bloating… that sounds fun to me.”
As consumers continue to explore new alcoholic beverages, sales across all categories are expected to rise. It remains to be seen whether consumers will embrace health-focused alcoholic drinks, but key factors such as price and taste will likely influence their choices. Regardless, Healthy Beverages is making a smart move by targeting health-conscious wine enthusiasts with their innovative offerings.
Moderate consumption of red wine has already been linked to longevity and protection against heart disease, diabetes, and other health issues. Researchers are even nearing the development of a pill that could replicate the benefits of alcoholic beverages. Ultimately, some consumers may find it challenging to give up their favorite drinks in favor of healthier options, regardless of taste.
In this context, many are also questioning, “Is calcium citrate safe?” as they seek to make informed choices about their health and wellness. As interest in healthier alcoholic options grows, discussions about ingredients and their safety will likely continue to shape consumer preferences.