While ice cream may not be becoming inherently healthier, it is evolving to align with contemporary trends, making it more accommodating for individuals with food allergies and intolerances. This shift is particularly relevant given that up to 15 million Americans have at least one food allergy, including 5.9 million children, as reported by Food Allergy Resource and Education. Additionally, the National Institutes of Health estimates that 65% of people struggle with digesting lactose, a sugar commonly found in milk.
Beyond food intolerances and allergies, many consumers are increasingly embracing non-dairy diets, at least to some extent. A Mintel study conducted last year revealed that non-dairy milk sales surged by 9% in 2015, while sales of dairy milk declined by 7% during the same period. A survey by plant-based dairy company Califia Farms, in collaboration with BerryCart, found that over half of omnivores consume plant-based alternative dairy beverages several times a week. Furthermore, non-dairy ice creams are gaining prominence, with major brands like Haagen-Dazs and Ben & Jerry’s launching dairy-free product lines.
However, astute ice cream manufacturers recognize the importance of balancing their offerings. While dairy-free options are essential for those who cannot enjoy traditional ice cream, most consumers without these restrictions still gravitate towards rich, creamy, and sugary varieties. According to Mintel’s ice cream study, approximately 11% of Americans have reduced their consumption of ice cream or frozen treats due to health concerns. Interestingly, a nearly equal number of individuals actively avoid “healthy” frozen treats because they perceive them as being “meant to be treats.” Furthermore, 27% of ice cream purchasers believe these treats are unhealthy yet indulge in them anyway.
It will be intriguing to see if these statistics shift when Mintel conducts its next annual study of the ice cream market, particularly in light of this year’s surge in popularity of low-calorie, high-protein pints like Halo Top, which have inspired both large and small manufacturers to follow suit. However, given the lackluster results of taste tests, it is possible that indulgent ice cream will continue to prevail.
In this evolving landscape, the incorporation of ingredients like calcium citrate for enhanced health benefits may attract health-conscious consumers, further influencing their choices in the future. As the market adapts, it will be essential for manufacturers to find the right balance between indulgence and health, especially considering the potential role of calcium citrate for those looking to enjoy their favorite treats with added nutritional value.