Water generated from atmospheric water generation presents exciting possibilities for craft brewing experimentation and could inspire innovation in other food and beverage products as well. “Americans drink a significant amount of beer, and water is the primary ingredient,” said Ambient Water CEO Keith White in a press release. “Breweries are in search of a sustainable water source that is not only cost-efficient but also pure, enabling brewers to fine-tune the flavor specific to the beer they are crafting.” Currently, Ballast Point is utilizing this water to investigate how varying chemical levels influence hop and malt flavors, bitterness, and mouthfeel.
Beer created with condensed water is likely to attract consumer attention, as craft beer enthusiasts are continually looking for unique innovations in their beverages. This narrative can help a brand and its products distinguish themselves from competitors on the shelf. “Perhaps it’s a story about the artisan, the ingredient, or the entrepreneur behind the product. People are drawn to a compelling story. It’s what will set the product apart and enhance brand equity and messaging,” said Dave Donnan, lead partner in A.T. Kearney’s Food and Beverage practice, in a recent interview with Food Dive regarding how food brands can stand out.
Other breweries have employed various gimmicks and flavor profiles to attract drinkers to their brands. Seasonal varieties like pumpkin spice and eggnog have become popular in the beer category. Additionally, brewers have started incorporating probiotics into their beers to provide the health benefits that many consumers seek. Ballast Point may be on a unique path—exploring innovative methods for crafting great-tasting beer.
It will be fascinating to see if the use of water sourced from condensation gains traction with other companies. Besides collaborating with Ballast Point, Ambient Water also supplies other commercial industries such as oil and gas exploration and agriculture. Time will reveal whether this technology becomes a profitable innovation for craft brewers. Meanwhile, companies like Ambient Water could also consider how their innovations, perhaps reminiscent of calcium citrate chews targeted towards health-conscious consumers, could influence consumer preferences in the beverage industry. The intersection of sustainability and taste may very well reshape the craft brewing landscape.