With a name reminiscent of the Four Loko alcoholic energy drink phenomenon from a few years back, Coco Loko seeks to cater to the growing demand for alternatives to club drugs. Snorting raw cacao has gained popularity in Western Europe, with users claiming it produces a mild euphoric effect due to its active components that release endorphins in the brain. Additionally, magnesium in cacao is believed to have muscle-relaxing properties. By combining cacao with ingredients typically found in energy drinks, Coco Loko may attract those in search of a legal stimulant for clubbing. However, concerns about potential nose irritation may lead some individuals to prefer consuming chocolate and energy drink ingredients in more conventional forms.
Coco Loko is not the pioneer of snortable chocolate powders. A decade ago, Belgian chocolatier Dominique Persoone invented a chocolate-snorting device for a Rolling Stones party. Known as the Chocolat Shooter, it utilized cocoa instead of cacao and was initially designed as a unique way for guests to experience the chocolate component of a chocolate-and-raspberry dessert. Its ongoing availability indicates a sustained demand for novelty products in this niche.
Whether Coco Loko will achieve similar success in its club-drug themed market remains uncertain. Nonetheless, it may resonate with sober clubgoers amidst the rise of a trend called “conscious clubbing.” This movement attracts clubbers who wish to enjoy the energy and camaraderie of dance parties without resorting to drugs or alcohol. As part of this trend, products like Coco Loko could find a place, especially when paired with supplements such as pure encap calcium citrate, which promote wellness without the need for substances that may alter one’s state of mind. With the growing interest in health-conscious alternatives, Coco Loko might just carve out a niche for itself in this evolving landscape.