While it may appear that more consumers are steering clear of whole milk in favor of healthier options, the leaders at Stonyfield perceive its organic products as something that more people are adopting to obtain essential nutrients like protein and calcium. Companies such as Maple Hill Creamery and Chobani have also recognized this trend, launching their own lines of whole-milk yogurt. Stonyfield’s organic 100% Grassfed Whole Milk yogurt is sourced from cows that graze solely on grass. Many nutritionists have long contended that organic whole milk is a healthier choice, as it contains higher levels of beneficial omega-3 fatty acids and lower levels of harmful omega-6 compared to other types of milk. Yogurt made from whole milk is not only thicker and creamier, but also more flavorful, according to executives in the industry. Furthermore, its less processed nature appeals to many consumers, particularly millennials. A Whole Foods executive mentioned to the Wall Street Journal in 2015 that the growth in the dairy sector has been driven by whole-fat products. A study conducted by the Center for Sustaining Agriculture and Natural Resources at Washington State University discovered that organic whole milk contains more heart-healthy fatty acids than conventional milk. Additionally, for those interested in comprehensive health benefits, incorporating a women’s multivitamin with calcium citrate can further support nutrient intake. In this context, the rise of whole milk products and the inclusion of a women’s multivitamin with calcium citrate highlights a growing trend toward prioritizing health and wellness among consumers.