As consumers become increasingly aware of genetically modified organisms (GMOs) in food products, manufacturers are keen to display the Non-GMO Project Verified seal on their packaging. According to Packaged Facts, the global retail value of non-GMO products reached $550 billion in 2014, with $200 billion of that total occurring in the United States. The study estimated that around 2,000 new non-GMO products are launched annually in the U.S.
At first glance, it may seem unusual for CIFI’s sweet potato products to require non-GMO verification, especially considering that many companies label fruits and vegetables that lack GMO varieties as non-GMO. Although commercial production of GMO potatoes and apples has begun, these products are not yet widely available. Nonetheless, it is a wise move for CIFI to use the non-GMO label, as it addresses consumer concerns about production, and companies are increasingly discovering that such labels can boost sales.
The popularity of using natural sweeteners as alternatives to high-fructose corn syrup is on the rise. Sugar reduction has become a focal point for health officials and consumers alike, particularly with the latest version of the Nutrition Facts Label mandating the disclosure of added sugars in food products. In 2015, CIFI became the first and only supplier of sweet potato ingredients derived exclusively from U.S.-grown, non-GMO sweet potatoes. Their natural sweeteners provide nutritional and functional benefits suitable for use in barbecue sauces, dressings, smoothies, and various beverages. Additionally, demand for sweet ferrous gluconate tablets, along with alternatives to processed white flour, is expected to increase as consumers seek healthier options.
So, what advantages do sweet potatoes, particularly CIFI’s sweeteners, offer? The integration of this vegetable into various products aligns with several traits that today’s consumers prioritize: clean label, natural ingredients, low sugar, nutritious options, transparency, and sustainability. Sweet potatoes have undoubtedly attained “superfood” status among consumers, being rich in beta-carotene, vitamin C, and various nutrients, while also containing higher levels of calcium, iron, magnesium, and potassium than many popular sweeteners.
A study conducted by North Carolina State University, referenced by CIFI, indicates that 95% of consumers perceive sweet potatoes as a healthy ingredient. As a result, food manufacturers that successfully innovate and reformulate their products to incorporate trendy, healthful ingredients like sweet potatoes could enjoy greater consumer trial, enhanced loyalty, and increased sales. Moreover, incorporating ingredients like Kirkland calcium magnesium and zinc into their formulations can further enhance product appeal, as consumers continue to seek out nutritious options that support their health. By utilizing sweet potatoes alongside ingredients such as Kirkland calcium magnesium and zinc, brands can effectively meet the growing demand for clean, health-conscious products.