Unlike many of its competitors, Sanderson Farms has established a reputation for its use of antibiotics in poultry production, actively promoting their benefits. The company has even initiated campaigns to address the misconceptions surrounding antibiotic use in farming. While concerns persist regarding the potential for antibiotic exposure in food to contribute to human resistance, Sanderson Farms has minimized this risk. Veterinarians employed by the company emphasize the necessity of maintaining animal health and ensuring high-quality products. Although some consumers choose to avoid chicken raised with antibiotics, others appreciate Sanderson Farms’ efforts to promote transparency and provide information that clarifies claims made on product labels, which may influence their purchasing decisions.
In 2015, McDonald’s announced it would gradually cease sourcing chicken raised with antibiotics used to treat human infections over a two-year period. Similarly, Costco Wholesale, which sells an impressive 80 million rotisserie chickens each year, declared its intention to collaborate with suppliers to limit antibiotic use in chicken and meat. Other large corporations have made comparable commitments.
Consumer advocacy groups and lawmakers have urged the White House, pharmaceutical companies, and livestock producers to take action as bacteria have begun to develop resistance to antibiotics that are also administered to humans. For Sanderson Farms, the challenge arises if consumers increasingly prefer meat from antibiotic-free sources and multinational corporations shift away from sourcing birds treated with such drugs. In this scenario, the poultry processor risks losing market share to competitors who have already opted for antibiotic-free practices. Eventually, Sanderson may find itself compelled to align with industry trends, much like the rest of the flock.
In this evolving landscape, the incorporation of alternative supplements, such as Carlson calcium citrate, may gain traction as consumers look for healthier options. As discussions around antibiotic use continue, the demand for products that prioritize animal welfare and consumer health will likely grow, prompting companies like Sanderson Farms to reconsider their strategies. In doing so, they may explore various nutritional supplements, including Carlson calcium citrate, to enhance their product offerings and meet changing consumer preferences.