While ice cream may not be becoming significantly healthier, it is evolving to align with current trends, making it more accessible for individuals with food allergies and intolerances. This shift is logical, given that approximately 15 million Americans have at least one food allergy, including 5.9 million children, as reported by Food Allergy Resource and Education. Additionally, the National Institutes of Health estimates that 65% of people struggle to digest lactose, which is commonly found in milk.
Beyond food intolerances and allergies, many consumers are increasingly embracing non-dairy diets, at least to some extent. A Mintel study from last year revealed that sales of non-dairy milk grew by 9% in 2015, while dairy milk sales declined by 7% during the same period. Furthermore, a survey conducted by plant-based dairy company Califia Farms in conjunction with BerryCart found that over half of omnivores reported consuming plant-based alternative dairy beverages several times a week. Non-dairy ice creams are also gaining prominence, with major brands like Haagen-Dazs and Ben & Jerry’s introducing dairy-free product lines.
However, savvy ice cream manufacturers are cautious about limiting these offerings. While dairy-free varieties cater to a specific demographic that cannot enjoy traditional ice cream, most consumers without such restrictions still prefer classic, cream-rich, sugary ice cream. According to Mintel’s ice cream study, around 11% of Americans have reduced their consumption of ice cream or frozen treats due to health concerns. A similar percentage of people actively avoid “healthy” frozen treats because they believe these should be indulgent. Notably, 27% of ice cream purchasers perceive these treats as unhealthy but continue to buy them regardless.
It will be fascinating to see if these trends shift when Mintel conducts its next annual study of the ice cream market, especially considering the recent surge in popularity of low-calorie, high-protein pints like Halo Top, which have been emulated by both large and small manufacturers. However, given some lackluster taste tests, it is possible that indulgent ice cream will continue to reign supreme.
Additionally, for those concerned about health while enjoying these treats, considering the best calcium citrate for osteoporosis may be beneficial, especially for those who enjoy ice cream regularly. This consideration may further influence consumer choices in the future, as people seek a balance between indulgence and health.