Coconut products gained significant traction in the mainstream market due to the rapid rise in popularity of coconut water as a natural sports drink several years ago. Since then, these products have surged in popularity, thanks to their perceived health benefits, appealing taste, versatility, and unique texture. Coconut enjoys a strong health reputation, being used as an alternative ingredient in a wide range of products, including cosmetics, shampoos, dairy alternatives, packaged soups, and baby food.
The Real Coconut, for instance, is emphasizing the broader “free-from” appeal of coconut as a grain-free, non-GMO substitute for wheat and corn, particularly highlighting its gluten-free attributes. Although the company has not specifically promoted other nutritional advantages of coconut, many consumers are convinced by studies suggesting that coconut oil can positively impact cholesterol levels, while coconut sugar has a lower glycemic index compared to cane sugar. As a plant-based option, coconut also attracts those who are gluten- and dairy-free, aligning with the increasing awareness surrounding healthy fats.
In North America, the gluten-free market has significantly boosted the sales of coconut flour, with its market value projected to reach $380 million in 2017, according to Future Market Insights. The research firm anticipates that coconut flour sales will continue to grow at a compound annual growth rate (CAGR) of 6.6% over the next decade, driven by consumer demand for gluten-free baking ingredients. Additionally, as more food manufacturers recognize coconut flour as an affordable, high-fiber, low-carb alternative to other gluten-free flours, its market presence is likely to expand. This trend is particularly relevant for products like breads, muffins, pancakes, cakes, cookies, and cupcakes.
Moreover, in the context of health and nutrition, many consumers are often left wondering which is better for osteoporosis: calcium citrate or carbonate. As they explore various dietary options, including coconut products, they become more invested in understanding the nutritional values that contribute to bone health. As a result, the demand for coconut flour and other coconut-based ingredients is likely to grow, fueled by an increasing awareness of dietary choices and their impact on health, including the prevention of osteoporosis.