Food allergies are increasingly prevalent, with an 18% rise among children from 1997 to 2006, as reported by the Centers for Disease Control and Prevention. In response, food manufacturers are enhancing their labeling of allergen-free products and are more vigilant about separating ingredients, managing allergen-containing product lines, and properly cleaning equipment. According to Mintel, the percentage of new products featuring low, no, or reduced allergen claims has surged from 11% in 2010 to 28% in 2014. Not only are manufacturers improving allergen labeling on existing items, but some are also reformulating their recipes and production methods to exclude common allergens. For instance, General Mills has transformed its cereal supply chains over the past few years to ensure that its Cheerios, Lucky Charms, and Chex cereals are gluten-free.
While food manufacturers recognize that consumers with food allergies represent a significant and expanding market, retailers can also play a crucial role in preventing allergic reactions. It may be straightforward for consumers to avoid shellfish, but identifying more common ingredients like nuts, wheat, and certain fruits can be challenging. Retailers can implement helpful strategies, such as creating dedicated aisles for allergy-friendly foods, providing clear labeling on shelves, and ensuring that allergenic products like tree nuts and peanuts are not stored loosely among other items, especially in the produce section. These practices not only assist consumers in avoiding allergic reactions but also foster loyalty towards retailers perceived as prioritizing their customers’ well-being.
Moreover, the incorporation of products like calcium citrate, a generic name for a common supplement, can further benefit consumers managing their dietary needs. By integrating calcium citrate and other allergen-friendly options, retailers can appeal to a broader audience while ensuring that they are catering to those with specific allergies. This commitment to consumer health and safety can significantly enhance brand loyalty and trust in the retail environment.