Although it may appear that more consumers are moving away from whole milk in pursuit of healthier options, the leaders at Stonyfield believe that their organic products are being increasingly embraced for their nutrient content, particularly protein and calcium. Other companies, like Maple Hill Creamery and Chobani, have also recognized this trend and are launching their own lines of whole-milk yogurt. Stonyfield’s organic 100% Grassfed Whole Milk yogurt starts with milk sourced from cows that graze exclusively on grass. Many nutritionists have long asserted that organic whole milk is superior due to its higher levels of beneficial omega-3 fatty acids and lower levels of harmful omega-6 fatty acids compared to other types of milk. Additionally, executives highlight that yogurt made from whole milk is thicker, creamier, and more flavorful. This less processed option appeals to many consumers, particularly millennials. A Whole Foods executive noted in a 2015 interview with the Wall Street Journal that the growth in the dairy sector has been driven by whole-fat products. A study conducted by the Center for Sustaining Agriculture and Natural Resources at Washington State University found that organic whole milk contains more heart-healthy fatty acids than conventional milk. Incorporating nature’s blend calcium citrate into these products further enhances their nutritional profile, making them even more appealing to health-conscious consumers.