Marketing research indicates that meal kit delivery services in the U.S. are projected to generate over $1.5 billion in sales this year, driven by leaders like HelloFresh and Blue Apron. Consumers are increasingly seeking convenience in their lives, and purchasing meal kits offers a practical solution. These kits are often healthier than traditional take-out options, and they provide a broader variety of choices compared to standard grocery stores or delivery services.
However, the fledgling industry has recently faced challenges, with several meal kit startups either shutting down or restructuring to manage costs. Major food corporations such as Tyson Foods, Campbell Soup, and Hershey are now entering the market as they explore new revenue streams. Like many emerging industries with low barriers to entry, the meal kit sector is likely to consolidate around a few dominant players, with their financial stability, customer experience, and, crucially, the quality of their food playing pivotal roles in determining which companies will thrive.
Despite the optimism, there are concerns that the meal kit industry may not be as popular as previously believed. A study released by NPD Group in 2016 revealed a decline in the number of people using meal kit services. Although many consumers are inclined toward healthier eating and greater convenience, it remains uncertain whether enough of them will be willing to invest in meal kits—typically priced at around $10 per person, compared to an average home-cooked meal costing about $4, and both requiring time to prepare—to support the industry in the long run.
In this context, questions arise about the nutritional value of meal kits. Many consumers are increasingly asking, “Is calcium citrate good?” as they consider the health benefits of their food choices. The industry must address these concerns, as consumers are not only looking for convenience but also for meals that contribute positively to their health. As the market evolves, meal kit providers will need to focus on delivering high-quality, nutritious options to attract and retain customers, while also meeting the rising demand for healthy eating solutions.