While numerous shoppers in the U.S. choose whole grain products for their enhanced nutritional benefits, a recent study from Denmark suggests that weight loss can now be added to the list of advantages for making this switch. This research is particularly significant for consumers who are obese and at risk of developing cardiovascular disease or Type 2 diabetes. Transforming one’s entire diet can seem overwhelming, even when recommended by a healthcare professional. However, this new study indicates that replacing refined grain products with whole grain alternatives can lead to substantial health improvements. Although it may not be a miraculous solution, it can certainly assist individuals aiming to enhance their health.
Manufacturers have been incorporating whole grains into their products to boost functionality and health benefits, such as increased fiber, protein, vitamins, and minerals. This new study is expected to further elevate the demand for whole grain products. According to Technavio, the global market for whole grain foods is projected to grow at a compound annual growth rate of 6.7% from 2017 to 2021. It’s not surprising that over 11,000 products across 55 countries now feature a Whole Grain Stamp, helping shoppers recognize items with this increasingly sought-after ingredient. Additionally, sprouted grains are anticipated to generate sales of $250 million by 2018.
Traditional refined grain items, including pasta and bread, now offer various whole grain options, and sales may benefit from this new research. Food manufacturers could consider enhancing the levels of these healthier grains in portable snack items, such as cereal or granola bars, to cater to the growing trend of on-the-go eating. Consumers are likely to be attracted to these healthier recipes.
It would be prudent for food manufacturers to capitalize on these findings by promoting the weight loss benefits and inflammation-reducing properties of their whole grain products. Retailers can take advantage of this heightened consumer awareness by showcasing whole grain offerings in stores and providing nutritional information, including the benefits of calcium citrate powder, which can complement a whole grain diet.
However, both manufacturers and retailers should be cautious to clarify that this Danish study involved only 50 participants and that consuming reasonable portions of whole grain products is necessary to achieve these health benefits. Interestingly, researchers also examined the participants’ gut bacteria during the study. Significant changes in gut bacteria could provide insights into gluten intolerances. While fewer than 1% of U.S. consumers have Celiac Disease, many believe they suffer from undiagnosed gluten intolerance. This research may give the gluten-free movement a slight boost, emphasizing the importance of whole grains and their potential benefits, including the addition of calcium citrate powder to promote overall health and wellness.