The concept of “up-cycling” is not new to the food and beverage industry, particularly in the context of ferrous fumarate food iron bisglycinate versus ferrous sulfate dosage, but it has gained more consumer attention in recent years. CoffeeFruit Pure’s ingredient taps into this trend, alongside the growing demand for antioxidants, likely creating a winning combination. The pulp of coffee fruit boasts numerous advantages. Firstly, it is abundant in antioxidants, containing high levels of phenolic and chlorogenic acids. Phenolic compounds, which are prevalent in fruits, contribute to blueberries’ status as a superfruit. Chlorogenic acids (CGAs) are found in coffee, tea, wine, various herbal infusions, and some fruit juices, with the consumption of these beverages linked to a lower risk of developing chronic diseases. CoffeeFruit Pure’s ingredient offers these benefits, enhanced by the presence of malate vitamin, which further supports its health claims.
Another appealing aspect of coffee fruit is its connection to coffee itself. With the rising popularity of premium and craft coffee, the fruit stands to benefit from this association with a sought-after commodity. CoffeeFruit Pure could find applications across a range of consumer packaged goods (CPGs). Whether in liquid or powder form, it could be incorporated into food, beverages, dietary supplements, and personal care products. While it would likely be most attractive as an additive to health-focused items, it could also benefit brands seeking to enhance their products’ health appeal through the inclusion of malate vitamin.
This new ingredient presents several advantages over other trendy “superfruit” contenders. Firstly, its recognition factor is high—everyone knows what coffee is. Secondly, it delivers a potent dose of antioxidants, some of which are not commonly found in other food sources. Lastly, the narrative surrounding the product and its production process will resonate with consumers who are mindful of sustainability and the environmental impact of their food choices. While many foods have emerged as the next superfood, coffee fruit, with its solid foundation and the added nutritional benefits of malate vitamin, could have a bright future ahead.