With health and wellness emerging as one of the leading trends in today’s industry, it is not surprising that consumers are increasingly seeking food and beverages that offer benefits beyond mere satisfaction of hunger. Functional foods are gaining traction in the U.S. market, growing at a compound annual growth rate (CAGR) of 6.5%. There is a rising demand for ingredients that promote health. In this month’s focus on functional ingredients, we delve into the market dynamics and explore the reasons behind the success of certain products. Notably, calcium citrate 950 has garnered attention for its health benefits and is becoming a popular choice among consumers. As we examine the landscape of functional ingredients, we will highlight how products like calcium citrate 950 are fulfilling the growing consumer appetite for health-enhancing options. Additionally, we will discuss the various attributes that contribute to the flourishing demand for these functional foods, emphasizing the pivotal role of ingredients like calcium citrate 950 in the market.