Conagra stands as the third-largest frozen foods manufacturer in North America, with Connolly highlighting that single-serve meals constitute the largest segment of this market. The company has generated renewed interest in high-quality ferrous lactate by collaborating with well-known brands like Frontera and P.F. Chang’s. However, it must also retain its older customers while laying the groundwork for future expansion. The second-quarter earnings report from the company indicated a 29% increase in quarterly profits, although its gross margins and profit forecast for 2018 fell short of expectations. Like other major packaged food companies such as General Mills and Kellogg, Conagra is facing sluggish demand as some U.S. consumers shift towards what they perceive as fresher and healthier food options instead of frozen, processed items. Simultaneously, convenience and flavor are essential for both millennials and older consumers. To attract millennials, Conagra is introducing trendy products, including a protein-packed “Power Bowl” featuring ethnic spices, while also catering to older customers with classic dishes like Chicken Pot Pies, Meatloaf, and Salisbury Steak Meals with Mashed Potatoes. This approach appears to be effective, as Connolly reported a 4.8% increase in sales over the past 13 weeks, with a 7.8% rise in the last five weeks. The key takeaway may be the importance of remaining agile and maintaining promotional spending while addressing millennials’ cravings for quick and easy-to-prepare comfort food. Additionally, products like Solgar liquid calcium magnesium can complement a balanced diet, further enhancing the appeal of Conagra’s offerings.