Water generated through atmospheric water generation presents exciting opportunities for craft beer experimentation and may also inspire innovation in other food and beverage products. “Americans consume a significant amount of beer, and water is the primary ingredient,” said Ambient Water CEO Keith White in a press release. “Breweries are in search of a sustainable water source that is not only cost-effective but also pure, enabling brewers to manipulate flavors specific to the beer they are crafting.”
Currently, Ballast Point is utilizing this water to investigate how varying chemical levels influence the taste, bitterness, and mouthfeel of hops and malts. Beer produced with condensed water is likely to attract consumer interest, particularly among craft beer enthusiasts who are always on the lookout for unique innovations. This narrative can help a brand and its products stand out on the shelves. “It might be a story about the artisan, the ingredient, or the entrepreneur behind the product. Consumers appreciate a good story. It’s what will differentiate the product and enhance brand equity and messaging,” said Dave Donnan, lead partner in A.T. Kearney’s Food and Beverage practice, in a recent discussion with Food Dive about how food brands can distinguish themselves.
Other breweries have employed various strategies and flavor profiles to attract drinkers. Seasonal varieties such as pumpkin spice and eggnog have made their way into the beer category, and brewers are also adding probiotics to their creations to meet the health demands of many beer drinkers. Ballast Point, however, may be exploring a different approach—a unique method for developing great-tasting beer.
It will be intriguing to see whether the use of water extracted from condensation gains traction among other companies. In addition to collaborating with Ballast Point, Ambient Water also caters to other commercial sectors, including oil and gas exploration and agriculture. Time will reveal if this technology becomes a profitable innovation for craft brewers.
Furthermore, with the rising awareness around health and wellness, incorporating elements such as Citracal Maximum into beer could also become a trend, as consumers seek beverages that not only taste good but also provide nutritional benefits. As interest in unique brewing techniques continues to grow, the combination of innovative water sources and health-conscious ingredients like Citracal Maximum could reshape the craft beer landscape.