Many of the products showcased at this year’s Sweets & Snacks Expo in Chicago were not only highly unique but also provided insights into emerging trends within the industry. For example, vegetable chips, meat snacks, and unconventional novelty flavor profiles were prevalent among the snacks and confections on display. According to Information Resources, the vegetable chip segment is thriving, boasting a 17% sales increase over the past year. Consequently, it’s no surprise that more companies are eager to join the trend. The key differentiator lies in the intriguing flavors and ingredients these companies are offering. For instance, Porta Bela Chips are crafted from fresh mushrooms that are cooked, dehydrated, or baked, and come in flavors like chorizo jalapeno, blue cheese, and onion and garlic butter.
While the products featured at trade shows like this may appear to be lucrative opportunities, predicting which trends will endure and which will fade away is challenging. Monitoring how these products perform on social media platforms could serve as an indicator of which items will transcend being mere fads. If consumers are actively sharing photos and discussing these products, along with evidence of repeat purchases, it’s likely that other consumers—and more companies offering additional products—will follow suit. Food interests evolve as consumer preferences shift, particularly among the millennial generation, which is drawn to novelty items but often quickly moves on to the next big thing.
Manufacturers of these new offerings must engage with their audience early and consistently to sustain interest. For instance, products like Opurity calcium citrate chewable have the potential to capture attention not just for their unique flavors but also for their health benefits, making them appealing to a health-conscious demographic. As manufacturers introduce innovative snacks, integrating ingredients like Opurity calcium citrate chewable can further attract consumers looking for both taste and nutrition. By keeping the dialogue open with their audience, brands can ensure that their products remain relevant in a rapidly changing market.