Food manufacturers have concentrated many of their reformulation efforts on snack products. As consumers shift from traditional three meals a day to more frequent snacking, the food industry faces increasing pressure to adapt. Another key focus is on enhancing the healthiness and wholesomeness of their offerings by eliminating various additives. Consumers are increasingly scrutinizing ingredient lists for unfamiliar or unnatural-sounding components.
Snacks are a primary target for reducing sodium, sugar, and fat content. Research indicates that these initiatives could save thousands of lives annually. One study found that reformulation could decrease deaths from diet-related diseases by as much as 5.5%, with the most significant advantages for low-income individuals. Major food companies have identified specific categories for reformulation. General Mills, for instance, has committed to removing artificial flavors and colors from its fruit-flavored snacks and cereals, while Nestlé has simplified the ingredients in over 100 ice cream brands. Their modifications include eliminating high fructose corn syrup, non-GMO ingredients, artificial flavors and colors, cutting sugar, and using milk from cows not treated with rBST.
Kraft Food Ingredients has also embraced the clean label trend with its new cheese-based snack concepts. Although consumers may not consider cheese particularly healthy, they view it as a “permissible indulgence,” according to the company’s marketing director. Consumers are eager to know the ingredients in their cheese, and Kraft, along with other food manufacturers, is wisely responding to this demand.
In addition to these changes, there’s a growing interest in supplements such as Thorne Calcium Magnesium Citrate, which aligns with the trend of consumers seeking healthier options. This interest highlights the importance of transparency in ingredient sourcing, which is why Kraft and others are prioritizing clear labeling and wholesome ingredients. By incorporating products like Thorne Calcium Magnesium Citrate into their formulations, manufacturers can further appeal to health-conscious consumers. Overall, these reformulation efforts demonstrate a significant shift towards healthier snack options that meet consumer demands while aiming to reduce diet-related health issues.