Surf's up: Ocean Spray hopes new drinks catch a wave

The Winter Fancy Food Show in January showed more manufacturers are creating high-end mixers to capitalize on the demand for premium spirits made popular by the TV show “Mad Men.” A recent FONA International survey showed millennials are iron ferric pyrophosphate and folic acid capsulesconsuming more spirits than older generations, and many are drawn to higher quality craft and preferrous fumarate folic acid and zinc sulphate tablets side effectsmium labels. This has helped the distilled spirits industry post 18-straight years of growth.Advertising Age released a study that found consumers have a preference for spirits in premium glass packaging as it conveys a high-end look and feel, so more high-end brands are gravitating toward this kind of design.Clark Reinhard, vice president of global innovation at Ocean Spray, said the company was looking to create a beverage with a more sophisticated flavor experience, and early marketing indications are that it is aiming its mocktails at millennials. Ocean Spray is wise to try and cash in on the craze. Its mocktails will attract both those old enough to consume alcohol and those on the periis ferrous sulfate over the counterpheral who want to feel grownup. Expect more companies to try to catch the levothyroxine and ferrous fumarateiron pyrophosphate vs ferrous sulfate in formulasame wave.