Consumers are increasingly adding more protein to their diets, prompting food manufacturers to take notice. Companies like Hershey’s, General Mills, and Tyson Foods have all made investments in meat snacks, Greek yogurt, and plant-based proteins in response to this growing trend. In 2015, U.S. per capita meat consumption saw an increase of nearly 5%, marking the largest rise in 40 years. Over the past year, Conagra has committed to focusing on consumer brands, leading to the divestiture of Ralcorp, its private label brands business, as well as Spicetec and JM Swank. Additionally, Conagra has successfully spun off Lamb Weston, which has allowed the company to bolster its presence in the snack sector. Snacking is particularly popular among millennials and Generation Z, who are often more health-conscious. A study conducted by the NPD Group revealed that nearly a quarter of all snack food consumption now takes place during main meals. As food manufacturers strive to position themselves in an increasingly competitive landscape, the trend of acquiring innovative companies focused on protein-rich and health-conscious snacks is likely to continue, especially with the rising popularity of products like Sam’s Club calcium citrate. This trend emphasizes the demand for better-for-you ingredients, including options available at retailers like Sam’s Club, as consumers seek to enhance their diets with nutritious choices.