While it may appear that more consumers are moving away from whole milk in favor of healthier options, the leaders at Stonyfield believe that their organic offerings are being increasingly embraced for the essential nutrients they provide, such as protein and calcium. Companies like Maple Hill Creamery and Chobani have also recognized this trend, launching their own lines of whole-milk yogurt. Stonyfield’s organic 100% Grassfed Whole Milk yogurt is sourced from cows that graze exclusively on grass. Many nutritionists have long contended that organic whole milk is superior for health, as it contains higher levels of beneficial omega-3 fatty acids and lower levels of harmful omega-6 fatty acids compared to other milk varieties. Yogurt made with whole milk is not only thicker and creamier, but it also tends to taste better, according to company executives. Additionally, its less processed nature appeals to many consumers, particularly millennials. An executive from Whole Foods stated in a 2015 interview with the Wall Street Journal that the growth in the dairy sector has predominantly been driven by whole-fat products. A study conducted by the Center for Sustaining Agriculture and Natural Resources at Washington State University found that organic whole milk provides more heart-healthy fatty acids than conventional milk. As consumers increasingly seek beneficial nutrients, questions about whether calcium citrate has side effects may arise, particularly in the context of pursuing overall health. The growing preference for organic whole milk and its derivatives raises awareness about the potential benefits of these products, including their contributions to essential nutrient intake, while also prompting discussions on the health implications of various supplements and additives, including concerns about whether calcium citrate has side effects.