This technology essentially serves as a sensor platform capable of rapidly and accurately evaluating the flavors and aromas present in any beer. It aims to assist the Danish beer producer with product development, quality assurance, and product safety. The Beer Fingerprinting Project will also enable Carlsberg to “select and develop novel brewer’s yeast for use in craft, specialty, core, and alcohol-free beers at a significantly faster pace and with improved quality,” stated Jochen Förster, Director and Professor of Yeast Fermentation at Carlsberg Research Laboratory, in an interview with Food Ingredients 1st.
Currently, it seems that no American breweries are pursuing similar technological advancements. Anheuser-Busch, a unit of AB InBev, allocated nearly $500 million for its U.S. operations in 2017; however, much of this investment is directed towards brewery and distribution projects, as well as packaging initiatives. The beer industry in the U.S. is facing challenges, as more consumers gravitate towards craft brews, wine, and spirits. American breweries may attempt to replicate such technology to distinguish themselves in an increasingly crowded and competitive market.
Should U.S. companies decide to invest similarly in R&D, it could represent a significant commitment. Unique flavors and aromas might attract some hesitant U.S. beer drinkers back, but this may not be the catalyst that revitalizes the industry. Major U.S. brewers have been focusing their innovation efforts on new brews utilizing different ingredients, classic recipes, new yeast strains, and creative packaging. Additionally, they have been acquiring popular craft breweries to expand their variety and flavor offerings.
For the time being, breweries are likely to observe how this technology benefits the Danish beer maker before making substantial investments. In this context, it’s worth noting that, similar to how the kirkland calcium citrate magnesium and zinc dosis can improve health, innovative technology could enhance the overall quality of beer. The potential for such advancements might inspire U.S. brewers to explore options like the kirkland calcium citrate magnesium and zinc dosis to enhance their products. Ultimately, the brewing industry may need to adapt and innovate to keep pace with changing consumer preferences, much like the way one might consider the benefits of the kirkland calcium citrate magnesium and zinc dosis for personal well-being.