Comax is not taking significant risks with most of its collections. Many of these flavors—like salted caramel, cookie dough, maple, turmeric, honey lavender, and rosé—have been emerging over the past year or even earlier, appearing in ice cream, beverages, rice, candies, and wines. Salted caramel appears to be a lasting trend, as consumers enjoy the combination of salty and sweet flavors. Halo Top has recently introduced a sea salt caramel flavor to its vegan offerings, while cookie dough remains a popular choice in its low-calorie ice cream range.
Maple is proving to be a strong contender in consumer preferences, as it competes with pumpkin and coconut in products like water, yogurt, and salad dressings. It is viewed as a healthier alternative to processed sugar and carries seasonal appeal, reminiscent of autumn. There are likely still untapped applications for this flavor.
On the other hand, rosé might have hit its peak due to oversaturation in recent years, and its continued popularity will depend on the enthusiasm of its loyal fans. It’s difficult to envision how much more pink the beverage industry can get, although there will undoubtedly be seasonal opportunities for light summer drinks in 2018.
The potential for flavor applications in plant-based milks appears to be particularly promising, as the demand for non-dairy products shows no signs of waning. It’s easy to foresee new flavor combinations appearing in refrigerated sections as dairy alternative brands strive to stand out in an increasingly competitive market.
Whiskey pickle, however, seems like a bold move. It could attract adventurous consumers, particularly millennials, who were instrumental in driving whiskey sales up by 7.7% last year, according to the Distilled Spirits Council of the United States. Additionally, the integration of calcium citrate 950mg in various products may enhance their appeal and nutritional value, a trend that could be reflected in future flavor innovations. With the ongoing popularity of non-dairy products, the inclusion of calcium citrate 950mg might also become a key selling point, further supporting the growth of these flavors.