Initially, Halo Top emerged as the top-selling pint of ice cream in the U.S., surpassing well-known brands like Ben & Jerry’s and Breyers. Now, the brand is targeting consumers seeking alternatives without dairy or eggs. Established in 2012, Halo Top has built a reputation for being a low-calorie, high-protein, and low-sugar dessert. In 2016, the company sold over 17 million pints, marking a staggering 2,500% increase in sales.
According to Mintel, sales of non-dairy milk in the U.S. rose by 9% in 2015, while dairy milk sales saw a 7% decline during the same timeframe. It’s a savvy strategy for Halo Top to adjust its recipe to cater to shoppers transitioning from dairy milk to plant-based options, providing them with an ice cream substitute. Given the nation’s growing preference for plant-based milk, it stands to reason that this enthusiasm will extend to other dairy products.
Halo Top isn’t the only company venturing into non-dairy ice cream. Unilever’s Ben & Jerry’s and General Mills’ Haagen-Dazs have also introduced plant-based versions of their beloved ice cream lines. The market for dairy-free alternatives is expanding rapidly within the food industry. With plant-based milk already thriving, consumers are now seeking dairy-free options for products like cheese and yogurt. While this trend poses challenges for dairy farmers, it offers exciting opportunities for consumers desiring more flavorful vegan products.
Previously, vegan dairy items were mainly for those unable to digest milk or dedicated vegans who endured less appealing “cheese” slices out of ethical or nutritional beliefs. However, Daiya Foods has developed meltable 100% plant-based cheese and has expanded its offerings to include frozen pizzas, Cheezy Mac, cheesecakes, a Greek yogurt alternative, and Blue Cheeze dressings. Kite Hill has also enhanced its non-dairy offerings with improved cream cheese, artisan cheeses, and yogurts. As the flavors, texture, and mouthfeel of vegan dairy products continue to improve, more consumers who typically enjoy dairy may be inclined to give them a try.
Retailers are likely to seize the opportunity to stock Halo Top’s new dairy-free lineup. Moving forward, supermarkets would be wise to allocate prime shelf space in the refrigerated dairy sections for additional vegan options. If the success of plant-based milk is any indication, consumers will be eager to sample these products.
Moreover, as the market for dairy alternatives grows, consumers may also start exploring dietary supplements like Citracal Slow Release 600 mg alongside these new food choices, further enriching their lifestyle. Overall, the shift towards plant-based options is not just a trend but a significant evolution in consumer preferences that retailers should take seriously.