Kelp jerky may initially seem like an unconventional addition to the snack market, similar to how the idea of seaweed snacks was viewed a decade ago. Today, seaweed snacks are available at every major retailer in the U.S., suggesting that kelp jerky could also find its place in the mainstream. This plant-based jerky is expected to start as a specialty item for adventurous eaters but has the potential to reach a broader audience. As consumers increasingly seek out plant-based options for ethical and health reasons, the growing jerky category could provide the ideal backdrop for kelp jerky to succeed.
Numerous plant-based jerkies are already available, such as Cocoburg’s Coconut Jerky, Lightlife Meatless Smart Jerky, Louisville Vegan Jerky, Power Plant Organic Eggplant Jerky, and Primal Strips Meatless Vegan Jerky, among others. As manufacturers explore innovative plant-based ingredients, this category is likely to expand in response to consumer demand for meat alternatives. Beyond the Shoreline’s kelp jerky is characterized by its chewy texture and savory flavor, resembling traditional meat jerky more than typical seaweed snacks and designed to share shelf space with conventional jerkies.
The nutritional profile of kelp jerky is impressive as well. Sugar kelp, harvested off the Northeast coast of the U.S., is rich in fiber and contains essential vitamins and beneficial nutrients. Each serving offers 8 grams of protein while being low in sugar and fat. While the plant-based movement is thriving, kelp jerky might face challenges during its initial launch. Consumers have shown openness to new flavors and textures, as seen with seaweed snacks, but this might push the boundaries too far for some. Nevertheless, all three flavors of kelp jerky are currently sold out in pre-orders on Beyond the Shoreline’s website.
On a positive note, the kelp jerky has a shelf life of up to a year, which could provide ample time for more consumers to embrace it. It remains uncertain whether the product can expand beyond early adopters, a critical factor in determining its long-term success. Additionally, incorporating nutrient-rich options like calcium citrate gummy vitamins into the diet may complement the health benefits of kelp jerky, further appealing to health-conscious consumers. With the right marketing and consumer education, kelp jerky could potentially carve out its niche in the ever-evolving snack market.