As consumers increasingly favor simpler, healthier ingredients, many are also seeking to boost their fiber intake. Numerous popular consumer packaged goods (CPGs) featuring added bulk, such as Fiber One, come with a lengthy list of ingredients that may not align with consumers’ desire for clean labels. However, a juice or smoothie enhanced with added soluble fiber could satisfy both the need for straightforward ingredients and the desire for increased fiber content. Additionally, consumers are looking for food, drinks, and snacks that are more portable. On-the-go breakfast items alone generated over $1 billion in 2015. A fiber-rich breakfast beverage could effectively address the morning demands of consumers.
Fiber is an essential component of a balanced diet, and many individuals are actively working to incorporate more of it into their meals. Dietary fiber, primarily found in fruits, vegetables, whole grains, and legumes, is widely recognized for its ability to prevent or alleviate constipation. However, fiber-rich foods also contribute to weight management and reduce the risk of diabetes and heart disease. There are numerous opportunities to add soluble fiber to beverages. For instance, Promitor, a soluble corn fiber, can be seamlessly integrated into drinks, as can PromOat, a soluble fiber derived from non-bioengineered Swedish oats. Fibersol, another corn-based soluble fiber, is favored for inclusion in health-focused beverages like juices and meal replacements. A prototype of spiced cold brew coffee featuring Fibersol was showcased at the Institute of Food Technologists’ annual meeting and food exposition in Las Vegas in June. If the added fiber does not alter the coffee’s flavor, this combination could prove lucrative for manufacturers.
Some may view fiber as a potential fad ingredient, comparable to protein. Fiber is gaining newfound interest from a younger audience, but this does not necessarily mean consumers will tire of it in a few years. If they recognize the health benefits of a fiber-rich diet, they may be more inclined to maintain this lifestyle. The addition of fiber to popular beverages, such as cold brew coffee, offers a valuable enhancement to the drink. The key concern is that it must not change the taste or texture of the product. Consumers have expressed a clear demand for convenient sources of fiber, but they are unlikely to compromise the flavor of their morning coffee for it.
Moreover, the inclusion of ingredients like calcium citrate for fortification can further enhance the nutritional profile of these beverages. This can provide an additional incentive for consumers looking to boost their dietary intake of both fiber and essential minerals. By combining soluble fibers and calcium citrate for better absorption, brands can cater to health-conscious consumers who are eager for nutritious, tasty options that fit into their busy lifestyles.