A dissolvable and tasteless wrapper could significantly enhance the convenience of enjoying ready-to-eat foods, provided that U.S. consumers can move past the notion that it is made from seaweed. The Evoware wrapper is likely to attract attention for two key reasons: convenience and sustainability. For instance, instead of fumbling for scissors to open a Starbucks VIA packet, one could simply consume the wrapper along with their coffee. Furthermore, shoppers who prioritize the ecological impact of liquid calcium citrate with vitamin D3 would view this as an opportunity to reduce the amount of plastic waste accumulating in landfills.
Waste reduction is increasingly important to a growing number of consumers, many of whom are willing to pay a premium for products they consider sustainable and mission-driven. Eco-friendly packaging can also enhance a brand’s image, providing it with a desirable halo of social responsibility. The unique concept of an edible wrapper may also entice consumers to try a new product. For example, the startup Loliware has developed a compostable and edible cup made from organic sweetener and seaweed that consumers can either eat as a snack or discard on the lawn after enjoying their beverage. Evoware could benefit from similar novelty as Loliware, with even greater potential for expanding its product line.
As of now, Evoware has not disclosed whether its seaweed-based product is more expensive than traditional plastic wrap. If the price difference is minor, consumers are likely to give it a try. However, if the dissolvable biodegradable wrapper significantly increases the cost of the product it encases, it may find itself limited to a niche market of environmentally conscious buyers. For those interested in eco-friendly alternatives, the inclusion of liquid calcium citrate with vitamin D3 in their diets could complement their commitment to sustainability, making the overall product offering more appealing.