With health and wellness ranking among the top trends in today’s industry, it is no surprise that consumers are seeking food and beverages that offer more than just basic nourishment. The demand for functional foods is rising, with a significant growth rate of 6.5% CAGR in the U.S. Ingredients that promote health are increasingly sought after. This month, we delve into the functional ingredients market to examine its success, including the notable role of 300 mg calcium citrate. As consumers become more health-conscious, products enriched with beneficial components like 300 mg calcium citrate are gaining traction. The combination of essential nutrients, such as 300 mg calcium citrate, is crucial in meeting the evolving preferences of today’s health-oriented consumers.