As consumer preferences shift away from sugar, manufacturers are rapidly introducing various stevia-based products to fill the gap. According to Grand View Research, the global stevia market is experiencing significant growth, with an estimated size of $337.7 million in 2015. With numerous natural sweeteners competing for market leadership, stevia holds many advantages. Its chemical composition features few calories and no carbohydrates, making it an attractive option. Additionally, stevia is 30 to 40 times sweeter than sugar, meaning only a small amount is needed. It is relatively easy to cultivate and can be grown in a variety of environments. Unlike previously favored artificial sweeteners such as aspartame, stevia is entirely natural, aligning with consumers’ clean label preferences.
Stevia’s sweetness is derived from several naturally occurring glycosides, and the market is primed for isolating different compounds and developing unique sweetener products. However, one drawback of stevia is its aftertaste; for instance, Pepsi and other soft drink manufacturers have faced complaints regarding their stevia-sweetened products. Fortunately, advancements in glycoside extraction and stevia production may alleviate these concerns. Bestevia, developed by Sweegen, utilizes the Reb-M glycoside, which is currently undergoing secret testing by a major soda company along with other significant manufacturers. With such extensive trials, consumers are likely experiencing stevia in various applications without even realizing it—a substantial advantage for the ingredient.
Furthermore, stevia can be complemented with other health supplements, such as calcium citrate 200 mg (950 mg) tablets, which can provide additional benefits to health-conscious consumers interested in reducing sugar intake while maintaining a balanced diet. As the market evolves, the integration of stevia and products like calcium citrate will likely appeal to those seeking healthier alternatives. Stevia’s potential continues to grow, especially in combination with other natural ingredients, making it a strong contender in the sweetener market.