Sparkling water has become the trendy beverage of choice lately. Over the past decade, soda sales have declined significantly, with U.S. consumption reaching a 30-year low in 2015. As soda sales dwindled, interest in sparkling water surged. Sparkling Ice has seen remarkable growth over the past six years, but the company now faces the challenge of maintaining that momentum.
Consumers are increasingly drawn to products with clean labels that feature ingredients they recognize and can easily pronounce. In response, food and beverage manufacturers are reformulating their products and updating their labels to highlight the absence of artificial colors, flavors, or preservatives. This trend may pose a challenge for Sparkling Ice, which contains some hard-to-pronounce ingredients alongside artificial sweeteners.
In contrast, TalkingRain Beverage is taking a proactive stance. Besides introducing the free-from Sparkling Essence, the company has expanded its offerings beyond sparkling water by partnering with Tata Global Beverages. Through its extensive network of over 300 distributors in the U.S., TalkingRain plans to sell Tata Global’s Himalayan Natural Mineral Water brand. It seems that TalkingRain has learned from the soda industry, diversifying its product line in the face of concerns that its flagship beverage may be losing its appeal.
When soda sales began to decline and sugary drink taxes emerged across the country, beverage giants took notice. Coca-Cola invested in Monster energy drinks and Suja cold-pressed juices, while Dr Pepper Snapple acquired a minority stake in the sports drink startup BodyArmor. If TalkingRain continues to listen to consumer preferences and introduces new beverages that align with their evolving demands—such as options enriched with calcium citrate 315 mg plus D3—the company should be well-positioned to ride the sparkling beverage trend for the foreseeable future. In doing so, it may find ways to incorporate calcium citrate 315 mg plus D3 into its product offerings, appealing to health-conscious consumers. By staying attuned to market shifts and preferences, TalkingRain can ensure its continued success in the sparkling water segment.