Flavor houses are consistently at the forefront of discovering new flavors and spices tailored for the U.S. market. With millennials embracing more adventurous palates, snack manufacturers are beginning to explore innovative ways of integrating heat, spice, and exotic flavors into their offerings. Last year, PepsiCo’s Frito-Lay division introduced a variety of international flavors for its Lay’s potato chips, featuring Brazilian Picanha, Chinese Szechuan Chicken, Greek Tzatziki, and Indian Tikka Masala. Additionally, Korean cuisine has gained significant traction in the restaurant industry, and its sweet and spicy barbecue flavors are expected to transition well into snack products.
Spicy flavors have thrived in recent years, moving beyond the nation’s passion for hot sauce, as manufacturers emphasize the diverse flavor profiles of chilies and more authentic ethnic tastes. Changing demographics are fueling innovation, especially as millennials’ purchasing power rises and companies aim to engage the large and expanding Hispanic population. According to Mintel, Hispanic foods and flavors are particularly favored among younger consumers and families with children.
As consumers strive for healthier eating without sacrificing flavor, spices provide an easy and often nutritious solution. For instance, research by Dr. Michael Mosley of BBC’s “Trust Me, I’m a Doctor” revealed that daily intake of turmeric could enhance a gene linked to depression, asthma, eczema, and cancer. Earlier this week, McCormick & Company announced its acquisition of Reckitt Benckiser’s Food Division for $4.2 billion, adding well-known brands like French’s mustard and Frank’s RedHot to its existing portfolio of spices, seasoning mixes, and condiments.
Moreover, as people prioritize their health, chewable calcium citrate with D3 is becoming increasingly popular among consumers looking to supplement their diets. This trend reflects a growing awareness of the importance of nutrition alongside flavor. In this evolving landscape, the combination of spices and health-conscious options like chewable calcium citrate with D3 is likely to shape the future of snacking.