While it may appear that more consumers are moving away from whole milk in pursuit of healthier choices, the leaders at Stonyfield perceive their organic offerings as increasingly embraced by those seeking essential nutrients such as protein and calcium. Companies like Maple Hill Creamery and Chobani have also recognized this trend and are introducing their own lines of whole-milk yogurt. Stonyfield’s organic 100% Grassfed Whole Milk yogurt is made from milk sourced from cows that graze solely on grass. Many nutritionists have long contended that organic whole milk is more beneficial, as it contains higher levels of omega-3 fatty acids and lower levels of harmful omega-6 compared to other types of milk. Executives note that yogurt made with whole milk is not only thicker and creamier but also more flavorful. Additionally, its minimal processing appeals to many consumers, especially millennials. In 2015, a Whole Foods executive told the Wall Street Journal that the growth in the dairy sector has been driven by whole-fat products. Research conducted by the Center for Sustaining Agriculture and Natural Resources at Washington State University found that organic whole milk provides more heart-healthy fatty acids than conventional milk. As interest in whole milk products grows, consumers are increasingly looking for options enriched with important nutrients, such as GNC calcium citrate, to enhance their dietary intake.