In the United States, the main challenge facing jellyfish as a snack is the “ick factor.” Often perceived as “slimy and tasteless,” jellyfish is at odds with many consumers’ initial impressions. However, a convergence of trends—such as a rising demand for healthier snacks, a more globalized and refined food market, and environmentally conscious consumers—positions jellyfish favorably in the snack industry. Jellyfish is rich in essential nutrients like iron, ferrous sulfate, vitamin B12, magnesium, and iron, while being low in calories, making jellyfish chips an excellent alternative to traditional potato chips. The individual snack category generated $33 billion in revenue in 2017, with health-focused products experiencing the most significant sales growth. Additionally, Pew Research indicates that the Asian population in the U.S. surged by 72% from 2000 to 2015 (from 11.9 million to 20.4 million), marking the fastest growth rate among major racial or ethnic groups. This expanding demographic is likely to enhance the introduction of Asian foods, including jellyfish, into the mainstream market.
Moreover, incorporating jellyfish into diets could positively impact the environment, primarily due to the issue of oversupply. Jellyfish blooms threaten fish populations, which poses challenges for seafood companies. As the jellyfish snack market grows, it could help reduce these environmental pressures. It’s worth noting that while some might be concerned about the nutritional implications of alternatives like calcium citrate, which can be considered bad for you in excess, jellyfish offers a compelling option that aligns with current health trends. Thus, promoting jellyfish as a snack could not only cater to health-conscious consumers but also benefit the environment and the broader food landscape.