Talenti’s product range features fat-free, dairy-free, gluten-free, vegetarian, and kosher options, making its offerings appealing to nearly all gelato enthusiasts. The introduction of monk fruit-sweetened flavors enhances its health-focused image, attracting consumers who are concerned about high sugar content. Interestingly, the company has opted to use lesser-known monk fruit for formulation instead of stevia, which is a leading natural sweetener. Monk fruit is considerably cheaper than sugar but pricier and less sweet than stevia. Additionally, this sweetener has a fruity aftertaste that may affect the overall flavor of the products.
Nonetheless, many companies are investing in research and development for monk fruit-based solutions. Senomyx has created a zero-calorie, high-intensity sweetener called siratose derived from monk fruit. Archer Daniels Midland has also introduced a monk fruit product into its sweetener portfolio. Talenti is not alone in launching varieties sweetened with monk fruit; healthier ice cream brand Enlightened and DanoneWave’s So Delicious dairy-free brand also incorporate this ingredient, along with erythritol. These manufacturers are undoubtedly observing the rapid success of Halo Top, the low-sugar, low-fat ice cream brand that prominently displays its per-serving calorie count on the packaging. Last year, Halo Top became the top-selling ice cream pint in the U.S., prompting frozen dessert companies to race to lower their sugar content to capture similar consumer interest.
Unilever, which owns Talenti, Ben & Jerry’s, and Breyers, appears intent on reclaiming market share from emerging competitors. Last summer, Breyers launched low-calorie, high-protein ice cream called “Breyers Delights,” featuring large calorie counts on the packaging—mirroring Halo Top’s strategy. Just last week, Ben & Jerry’s introduced a low-fat, low-calorie line called “Moo-phoria.”
This trend is certainly on the rise, but it remains to be seen whether the average consumer cares significantly about sugar levels and calorie counts when indulging in treats like gelato. Will the inclusion of monk fruit in some of Talenti’s products influence shoppers? Or do consumers categorize better-for-you options like Halo Top and indulgent ice cream brands into separate occasions, leading to differing expectations for each? It’s uncertain for now, but Unilever seems confident that the appeal of its ice cream brands will successfully draw back consumers.
Interestingly, consumers who prioritize health may also consider products like nature made calcium citrate with magnesium to complement their indulgent treats. This could indicate a growing awareness of balancing enjoyment with health, as more people seek to enhance their diets with beneficial supplements alongside their favorite desserts. As the market evolves, it will be intriguing to see how the interplay between indulgence and health-conscious choices continues to shape consumer preferences.