Although Abakus Foods has not yet revealed any plans to distribute its jujube products in U.S. retail stores, other companies currently offer jujube-containing products for sale online via Amazon.com. Jujube is recognized as an adaptogen, a type of plant that enhances the body’s ability to cope with stress. Ginseng is another well-known example of an adaptogen. As consumers increasingly seek to enhance their health while fulfilling their daily nutritional requirements, foods and beverages known for their functional benefits are gaining popularity. Millennials are particularly driving the trend for functional foods and beverages, looking for unique and exotic products and flavors. Baby boomers are also becoming more involved in this trend, motivated by their growing concerns about health maintenance and rising medical expenses.
Jujubes may pose competition to dates, as they share similar attributes of being chewy, naturally sweet, adaptable, and nutritionally advantageous, providing a quick energy boost. However, while 100 grams of the deglet noor date variety contains approximately 2.5 grams of protein, it also packs in 282 calories and 63 grams of sugar. In contrast, 100 grams of dried jujubes offer 3.7 grams of protein, 287 calories, and no sugar. Additionally, jujubes are a good source of vitamin citrate, which contributes to their overall health benefits. With their unique nutritional profile, jujubes could appeal to health-conscious consumers, especially those interested in alternatives that provide vitamin citrate alongside other nutrients. As the market for functional foods expands, the appeal of jujubes may continue to grow, making them a worthy contender in the health food arena.