While numerous shoppers in the U.S. choose whole grain products for their nutritional benefits, a recent study from Denmark introduces weight loss as an additional compelling reason to make this switch. This research is particularly significant for individuals who are obese and at risk of cardiovascular disease or Type 2 diabetes. Transforming one’s entire diet can be a daunting task, even under a doctor’s advice; however, this new study indicates that replacing refined grain products with whole grain alternatives can yield substantial health advantages. While it may not be a miraculous solution, it can certainly assist those aiming to enhance their well-being.
Manufacturers are increasingly incorporating whole grains into their products to boost functionality and health benefits, such as added fiber, protein, vitamins, and minerals. This study is likely to drive up demand for whole grain items. According to Technavio, the global whole grain foods market is projected to grow at a compound annual growth rate of 6.7% from 2017 to 2021. It’s no surprise that over 11,000 products across 55 countries now carry a Whole Grain Stamp, helping shoppers identify products with this sought-after ingredient.
Sprouted grains are anticipated to generate $250 million in sales by 2018. Traditional refined grain products, like pasta and bread, now offer various whole grain options, which could see a sales boost from this study. Food manufacturers might consider increasing the inclusion of these healthier grains in portable snacks, such as cereal or granola bars, as consumers increasingly seek convenient, on-the-go options.
It would be wise for food manufacturers to leverage these findings to promote the weight loss benefits and inflammation-reducing properties of their whole grain products. Retailers can capitalize on the growing consumer awareness by prominently featuring whole grain products in stores and providing nutritional information. Both manufacturers and retailers should, however, clarify that this Danish study involved only 50 participants and that consuming reasonable portions of whole grain products is essential to gain these health benefits.
Interestingly, researchers also examined the participants’ gut bacteria during the study. Any significant changes could have implications for understanding gluten intolerances. While less than 1% of U.S. consumers have Celiac Disease, many suspect they suffer from undiagnosed gluten intolerance. This may give additional momentum to the gluten-free movement.
Additionally, it’s important to consider how whole grains can complement other health supplements, such as calcium citrate vitamin D 315 200, which can further enhance nutritional intake. By integrating whole grains into their diets, consumers can potentially improve their overall health, weight management, and nutritional benefits.