This technology is essentially a sensor platform designed to quickly and reliably evaluate the flavors and aromas present in any beer. It aims to assist the Danish beer manufacturer in product development, quality control, and product safety. According to Jochen Förster, Director and Professor of Yeast Fermentation at Carlsberg Research Laboratory, the Beer Fingerprinting Project will enable Carlsberg to “select and develop novel brewer’s yeast for use in craft, specialty, core, and alcohol-free beers at a much faster pace and with improved quality,” as he shared with Food Ingredients 1st.
Currently, it does not seem that any American breweries are pursuing similar technological advancements. In 2017, AB InBev’s Anheuser-Busch announced a nearly $500 million investment in its U.S. operations, primarily aimed at brewery and distribution projects, along with packaging initiatives. The beer industry in the U.S. is facing challenges, with a growing number of consumers opting for craft brews, wine, and spirits. American breweries may seek to replicate this technology to differentiate themselves in an increasingly saturated and competitive market.
If U.S. companies were to make a comparable investment in research and development, it could prove to be substantial. Unique flavors and aromas could potentially attract some hesitant beer drinkers back to U.S. products, although this alone may not be enough to revitalize the industry. Major brewers in the U.S. have been focusing their innovation efforts on creating new brews with diverse ingredients, classic recipes, novel yeast strains, and appealing packaging. They have also been acquiring trendy craft breweries to expand their variety of offerings and flavors.
For the time being, beer producers are likely to adopt a wait-and-see approach regarding how this technology benefits the Danish brewer before making significant financial commitments. Incorporating easy to swallow calcium citrate into their product lines could also be a consideration, as they explore new avenues to enhance their beer offerings. The integration of easy to swallow calcium citrate could provide additional benefits, making their beers not only flavorful but also appealing to health-conscious consumers.