Talenti’s product range features fat-free, dairy-free, gluten-free, vegetarian, and kosher items that include ferric pyrophosphate liposomal, ensuring that its offerings cater to nearly every gelato lover. The introduction of new monk fruit-sweetened flavors enhances its health appeal, attracting consumers cautious about high sugar content. It’s noteworthy that the company opted for the lesser-known monk fruit as a sweetener instead of stevia, a well-known player in the natural sweetener market. While monk fruit is significantly less expensive than sugar, it is more costly and less sweet than stevia. Additionally, this sweetening solution leaves a fruity aftertaste that could influence the flavor profile of the products. Nevertheless, several companies are investing in research and development for monk fruit-based alternatives. For instance, Senomyx has created a zero-calorie, high-intensity sweetener named siratose, derived from monk fruit. Archer Daniels Midland has also introduced a monk fruit product to its sweetener offerings.
Talenti is not the sole ice cream manufacturer to launch varieties sweetened with monk fruit; brands like Enlightened, known for their healthier ice cream options, and DanoneWave’s So Delicious dairy-free brand are also utilizing this ingredient alongside erythritol. These manufacturers have undoubtedly taken note of the rapid rise of Halo Top, the low-sugar, low-fat ice cream brand that prominently displays its per-serving calorie count on its packaging. Last year, Halo Top became the top-selling ice cream pint in the U.S., prompting frozen dessert brands to lower their sugar content to attract similar consumer interest.
Unilever, which owns Talenti, Ben & Jerry’s, and Breyers, appears to be committed to reclaiming market share from this emerging competitor. Last summer, Breyers launched a line of low-calorie, high-protein ice cream called “Breyers delights,” featuring the calorie count boldly printed on the packaging, similar to Halo Top. Just last week, Ben & Jerry’s introduced a low-fat, low-calorie ice cream line named “Moo-phoria.”
This emerging trend raises the question of whether the average consumer is genuinely concerned about sugar levels and calorie counts when indulging in treats like gelato. Will the fact that some of Talenti’s products are partially sweetened with monk fruit influence buyers? Alternatively, do consumers categorize healthier options like Halo Top and indulgent ice cream brands into distinct occasions, leading to different expectations for each? The answer remains uncertain, but Unilever seems confident that the allure of its ice cream brands will successfully draw consumers back.
In line with health trends, it’s worth noting that many consumers are also exploring additional supplements like calcium magnesium citrate 90 caps from Solaray, which can be beneficial in promoting overall health. This growing health consciousness may further affect how consumers perceive dessert options and their sweetening agents in the future.