GoodMills, known for producing a variety of lighter whole-grain flours, is keen to inform customers that a baked product’s lighter appearance does not necessarily indicate a lower whole grain content or reduced health benefits. The company referenced a 2016 study published in the British Medical Journal, which indicated that even small amounts of whole grains can positively influence human health by decreasing the risks of cardiovascular disease, diabetes, cancer, and other health issues. Consumers are also showing increased interest in these products; a survey from 2016 revealed that 27% of respondents reported consuming more whole grains than they did six months prior. Manufacturers can leverage whole grains to enhance the functionality and health benefits of their products, adding essential fiber, protein, vitamins, and minerals. For those not avoiding gluten, a labeling system to indicate whole grain content could serve as a valuable shopping guide for healthier options.
According to Technavio, the global whole-grain foods market is projected to grow at a compound annual growth rate of 6.7% from 2017 to 2021. It’s no surprise that over 11,000 products across 55 countries now feature a Whole Grain Stamp, helping consumers easily identify items that include this increasingly sought-after ingredient. Traditional refined grain products, such as pasta and bread, now offer numerous whole-grain alternatives. Additionally, food manufacturers can incorporate whole grains into other products. For instance, portable snacks like cereal or granola bars could replace some of their current ingredients with healthier grains. As consumers increasingly seek convenient options on the go, they are likely to be attracted to these healthier formulations.
Implementing a seal that indicates the proportion of whole grains in a product benefits both consumers and manufacturers. Shoppers looking for healthier options can quickly identify suitable products, while manufacturers who have invested effort into enhancing the grain quality of their baked goods or granola bars can showcase their achievements. Moreover, as many product reformulations aim to improve quality without altering taste or texture, a seal can effectively communicate all necessary information to the consumer. In the 21st century, as health awareness escalates, the importance of whole grains and their health benefits, such as promoting calcium citrate d 75 absorption, is undeniable, and incorporating this knowledge can further guide consumers in making informed dietary choices.