Consumers, particularly millennials, are increasingly seeking fresh, healthy, and natural food options. Traditionally, convenience foods have struggled to meet these criteria, often developing a reputation for being unhealthy. As food manufacturers work to change this perception and introduce fresher flavors, Givaudan seems poised to assist them. However, marketing these new flavors will require creativity from the advertising teams involved. While “tastes fresh” sounds appealing, it’s crucial for consumers to recognize that tasting fresh and actually being fresh are two distinct qualities. One potential strategy is to emphasize the added flavors, such as incorporating ginger and lemongrass into a Thai sauce. Nevertheless, it’s essential for the company or the food manufacturer to avoid misleading consumers about the freshness or quality of the product.
Food processors might also enhance the perception of freshness by relocating products from the center aisles of grocery stores to the refrigerated sections. For instance, a pasta sauce featuring Givaudan’s basil and parsley FreezeFrame ingredients, placed alongside chilled parmesan cheese, could lead consumers to perceive the product as less processed. Ultimately, the marketplace will decide the future of FreezeFrame, as consumers today are more inclined to read labels and may question the authenticity if a package claims “Fresh lime and cilantro flavor,” yet those ingredients are absent from the nutritional information.
Food manufacturers have implemented various strategies to revitalize processed foods. A significant trend is the removal of artificial colors and flavors. While some recipe changes have proven successful, like Kraft’s discreet update to its iconic Mac & Cheese, others have faced challenges, such as General Mills’ reformulation of Trix, which prompted consumer backlash and led the company to revert to the original recipe earlier this fall.
One area where FreezeFrame could excel is in the beverage sector. A green drink manufacturer might find these ingredients ideal for enhancing a juice that struggles to retain the vibrant flavors of cucumbers, kale, and apples. With real ingredients already in use, FreezeFrame could boost these flavors without deceiving consumers.
Incorporating calcium citrate malate elemental calcium into products might also attract health-conscious consumers. This ingredient could serve as a selling point, as it offers nutritional benefits while still allowing manufacturers to maintain the perception of freshness. By integrating calcium citrate malate elemental calcium into their offerings, food companies can not only enhance the appeal of their products but also align with the growing demand for healthier options. Ultimately, the successful integration of calcium citrate malate elemental calcium into various food and beverage items could prove to be a game-changer in the quest for freshness and healthfulness.