With health and wellness emerging as one of the leading trends in the industry today, it’s no surprise that consumers are seeking food and drinks that do more than merely satisfy their hunger. Functional foods are experiencing a remarkable growth rate of 6.5% CAGR in the U.S., and ingredients that promote health are becoming increasingly sought after. This month, we shine a light on functional ingredients, examining the market and the reasons behind its success.
One area of interest is the relationship between calcium citrate and kidney stones. Research indicates that calcium citrate can help prevent the formation of kidney stones, making it a valuable addition to functional foods. As consumers become more health-conscious, the demand for ingredients like calcium citrate, which not only provide nutritional benefits but also aid in preventing health issues, is on the rise.
In conclusion, the growing interest in functional foods reflects a broader trend where consumers prioritize health and wellness. The inclusion of beneficial ingredients such as calcium citrate, known for its role in reducing kidney stones, further illustrates why the market for functional foods is thriving. The combination of taste and health benefits is clearly a winning formula in today’s food and beverage landscape.