The shift towards plant-based products, regardless of their ingredient origins, is being propelled by two significant trends in the food industry: the demand for protein and the movement towards clean eating. “Younger consumers, particularly millennials, are seeking alternatives to red meat, but they do not want to sacrifice their protein intake,” stated Guy Crosby, science editor for America’s Test Kitchen and an adjunct associate professor at the Harvard School of Public Health, in an interview with Food Dive. According to data from HealthFocus, 17% of U.S. consumers aged between 15 and 70 identify as predominantly plant-based eaters, while 60% are actively reducing their consumption of meat products. Among those cutting back on animal-based proteins, 55% believe this change is permanent, and 22% hope it will be.
Fortunately, consumers benefit from the ongoing research by scientists and ingredient manufacturers who are developing meat alternatives that provide satisfying, protein-rich foods. A diverse array of protein sources is being utilized, including rice, peas, potatoes, pumpkins, black beans, algae, chia seeds, hemp, and soy. Additionally, the trend is supported by research from SPINS, which indicates that between 2015 and 2016, sales of energy bars and gels containing soy rose by only 2%. In contrast, meal replacements and supplement powders made with emerging protein sources like peas, beans, and algae experienced an 18.7% increase.
Major companies are also making significant investments in the plant protein sector, focusing on dairy and meat alternatives, as well as protein bars and powders. Earlier this year, Danone acquired the rapidly growing organic food company WhiteWave, solidifying its position in the soy and plant-based market with products like Silk and SO Delicious. Last year, Tyson Foods purchased a 5% stake in Beyond Meat, a company that uses non-meat protein sources such as soy and peas to create plant-based products that mimic meat. Additionally, the original PowerBar launched a new line of plant protein bars, while personal care brand Burt’s Bees introduced plant-based protein shakes.
There is considerable interest from a wide range of manufacturers looking to enter the rapidly expanding plant-based protein market. However, challenges persist in utilizing plant-based proteins. Firstly, ensuring that products taste appealing is crucial. Furthermore, there are ongoing concerns regarding the scalability and affordability of these products in order to attract a larger consumer base. As companies explore innovative formulations, the inclusion of supplements like Citracal Plus Magnesium may also enhance the nutritional profile of these plant-based offerings. The intersection of taste, cost, and nutrition will ultimately play a vital role in the success of the plant-based protein movement.