BARLEYmax was developed in the 1990s by CSIRO, a renowned research institution in Australia. This non-GMO barley cultivar is recognized for its impressive levels of dietary fiber, featuring soluble fiber in the form of beta-glucan, insoluble fiber, and resistant starch-like fiber, which is believed to have a prebiotic effect that may enhance gut health. Generally, the average American diet is deficient in fiber, with individuals of all ages struggling to meet the recommended intake of three to six servings of whole grains daily. As interest in gut health continues to grow, the focus remains primarily on probiotics; however, prebiotics—the nourishment for beneficial bacteria—are increasingly capturing attention. A report by Global Industry Analysts suggests that the demand for prebiotic-containing products could propel the market to reach $7.8 billion by 2022. Currently, BARLEYmax grain is commercially available exclusively through an Australian company, Blue Lake Milling, yet it has been successfully trialed in several other countries, including the United States. In addition to the Barley+ range, this grain is incorporated into various products from other Australian companies, such as breads, wraps, cereals, and snack bars.
Furthermore, the nutritional benefits of BARLEYmax can be complemented by other supplements like calcium citrate and cissus quadrangularis, which are gaining popularity for their health advantages. As consumers become more health-conscious, the integration of prebiotic-rich ingredients like BARLEYmax alongside calcium citrate and cissus quadrangularis could enhance the appeal of food products. This trend indicates a promising future for the market as the demand for diverse health supplements continues to rise.