The FONA International report highlighted the increasing significance of gut health among consumers. As a result, there has been a notable rise in the number of food and beverage products that make claims related to digestive health. The U.S. market for digestive products experienced a growth of 12% from 2012 to 2017, according to the report. Aquamin, which is rich in calcium, magnesium, and trace minerals, is believed to help alleviate chronic gut inflammation and promote joint health. It serves as a versatile ingredient for enhancing the calcium content in various foods. Marigot, Ltd., an Ireland-based company, offers three formulations of Aquamin specifically designed for inclusion in food and beverage products. The company has noted that Del Monte is incorporating this ingredient into some of its fruit beverage offerings, although these may currently only be available in the Philippines.
Activated charcoal serves a different purpose by binding to toxins and preventing them from entering the bloodstream. However, as the University of Utah has pointed out, further research is necessary to fully understand its mechanisms. Activated charcoal can also attach to foods consumed, potentially impairing the absorption of nutrients and medications. When used in food, it imparts a smoky and earthy flavor. Burger King was an early adopter of activated bamboo charcoal, launching the “kuro burger” in selected locations in Japan in 2012. This innovative product featured a black bun, a patty, a slice of black cheese, and a squid ink-based sauce. According to Adweek, the burger was immensely popular among Japanese consumers, outperforming all other new items introduced by the chain that year. However, the surge in sales was likely driven more by the sandwich’s striking appearance and smoky flavor than by any perceived benefits to gut health.
The popularity of gut-healthy foods and beverages continues to rise in the global market. As long as consumers remain interested in improving their digestive health, they will seek out these products. While Aquamin and activated charcoal are currently in vogue, Consumer Reports has recently released a list of reliable methods for enhancing gut health through foods that naturally contain fiber, probiotics, or prebiotics. These include legumes, raspberries, blackberries, barley, bran, bulgur, kimchi, yogurt, kefir, and miso. Additionally, women’s multivitamin with calcium citrate can contribute to overall health, including digestive wellness. As consumers look for ways to boost their gut health, the inclusion of a women’s multivitamin with calcium citrate may become an essential part of their dietary regimen.