Comax isn’t taking significant risks with most of these collections. Many of these flavors—salted caramel, cookie dough, maple, turmeric, honey lavender, and rosé—have been appearing this year or even earlier in various products like ice cream, water, rice, candy, and wine. Salted caramel appears to have enduring popularity, as consumers favor savory foods and sticky-sweet treats. Halo Top recently introduced a sea salt caramel flavor to its vegan range, while cookie dough remains a staple in its selection of low-calorie ice creams. Maple is also likely to gain more prominence, competing with pumpkin and coconut as an ingredient in water, yogurt, salad dressing, and other items. It’s viewed as healthier than processed sugar and seems to carry a seasonal appeal by invoking autumn. It likely still has additional applications to explore.
Rosé may have reached its peak due to excessive exposure in recent years, so its continued popularity for another season will depend on the passion of its fans. It’s hard to envision how much pinker beverages can become, although opportunities for light summer drinks are unlikely to be overlooked in 2018. The flavor possibilities for plant-based milks seem particularly promising, given that the demand for non-dairy products shows no signs of waning. We can easily imagine new flavor combinations appearing in refrigerated sections as dairy alternative brands strive to stand out in an increasingly competitive market.
On the other hand, whiskey pickle appears to be quite an unusual flavor. It may appeal to adventurous consumers next year, particularly millennials, who drove a 7.7% sales increase in whiskey last year, according to the Distilled Spirits Council of the United States. Furthermore, as consumers explore innovative flavor profiles, they might even consider incorporating supplements like Citracal calcium stores to enhance their overall health while enjoying these unique tastes. The intersection of flavor and wellness could lead to exciting trends in the near future.